Teaser Poster

As I am now creating an app to go with the campaign, I thought it would be a good idea to make a teaser poster to get the public interested. The poster consists of the bottle designs , the QR code and the title I have come up with for the campaign 'A DUVEL LONDON' I came up up with this after a lot of word association in my sketchbook. Although a very simple name, its very to the point and brings the whole campaign together nicely.

The poster will be printed from any size from A4 to A0 depending on where they will be displayed. For Vedett we have just paid a company to fly poster for us, a similar idea applies for 'A DUVEL LONDON'

I have chosen a type called 'Champagne & Limousines' for the poster and this will stretch across the whole campaign keeping it all consistent. I have used this typeface in Bar Music Hall a few times. Its a very clean cut thin sans that I absolutely love. For this particular poster I have added a 2pt stroke...