Evaluation

My original proposal was to create a map and consistent print campaign for Duvel Moortgat. My ideas have changed and developed slightly on the way but I have kept my original design ideas and changed small ideas to make them work better. ‘A DUVEL LONDON’ campaign crosses various formats of print and screen design. I have explored and practiced various printing techniques, both by research and visiting printing warehouses. Also by trimming and mounting all my work, this helped me see how things could have been done slightly differently to make the finishing of the prints a lot easier. I have pitched my campaign to the UK manager of Duvel Moortgat, who wants to eventually make this campaign a reality which is great news for my portfolio. After seeing early stages of designs he has already asked me to start incorporating them into Duvel Moortgat’s branding, including business cards and compliment slips. Overall I have learnt a great deal in this project. I have discovered that although how free you can be with your own brief it can also make it quite challenging as the options are endless. (Although the money is not!) Part 2 Project Review