Wednesday, 9 May 2012

A3 Folding Flyer

So originally my intention was to create a 'Duvel Map'. What I have actually decided to go with is to create an almost store locator or 'pub locator'. I decided on this as once I had been through all the brands stockists I realised how messy it would look. Some brands have only 8 stockist when others have up to 300. I decided on picking 8 pubs per brand and sticking with that. All I wanted to include was the pub name and postcode. It is not in perspective and I have gone along with an almost tube map look and feel.

I love all the colour coded 'lines' per brand, I think when all placed together they fit together well. I have added small filled in bottles as the 'stops'  and decided on putting the pub info on the top & bottom of each 'stop'

As Bar Music Hall stocks all the brands I thought it would be a good idea for all the lines to flow into a giant Bar Music Hall 'stop' letting the viewer know that they stock everything.

The flyer will be A3 when open, which will display the full 'locator'. When folded it will be A6. So I have divided the front of the A3 into 8 equal sections and placed one bottle brand per section. This allowed me to add a front cover of the classic 'A DUVEL LONDON' and the QR code to the front.







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