Pitching my idea...

I wrote a basic plan to pitch my idea... I covered the following; The brief, what it is asking me to do, summarise what I am doing, why I am taking this approach, how am I going to do it and why its different. I had a quick run through with Chris and he suggested to change the order.

Below are my pitch slides...

Briefly introduce what brief I have chosen:

"I am going to create a portrait of the driver as a superhero. I will do this in a comic book style but using mixed media with digital, painted and hand drawn elements..."

"I have always thought of ‘the driver’ in Drive as a kind of superhero character..."

· "The heartthrob good guy protecting the ones he loves..."

· "The iconic Scorpion jacket acting as a Batman type emblem..."

"The main feature song in the film singing the line ‘A real human being, and A REAL HERO'"

"I then started researching the film in more detail and discovered this is exactly what the directors intensions were, he compares the film to a fairytale, he says..."

“Well, the driver character is a mythological character, he’s like Shane or John Wayne, he’s part of American folklore, the hero that comes in and protects the innocent from the evil that men do.”

"After researching old Little White Lies covers and many different illustrators I think using different materials and textures bring a lot more depth to the work, making it more interesting to look at..."

"The words ‘A REAL HERO’ will be written on the cover as part of the illustration."

"The title ‘DRIVE’ will be hand drawn but in keeping with the infamous hot pink script typeface used in the film..."

"I’ve played around with different layouts and views, its pretty annoying that the Little White Lies masthead sits right bang in the middle of the page!"

"I think I’m going to go with the driver standing in front of the car holding the bag of cash. The background will be dark with lampposts shining…"

"After watching an interview with a designer from Little White Lies, the most important element of this brief (although not actually highlighted much in the brief itself) is to have a great concept, a hidden meaning…. Little White Lies covers all aspects of movies whether it be the music, art or culture."

"The magazine is read by ‘adventurous film fans’ who are ‘design literate film geeks’"

"I think my idea brings something different to the brief, it isn’t a classic portrait of a famous still from the film, it has a concept that the ‘design literate film geeks’ will have to think about and appreciate..."

I think my pitch went down well, they seemed to like my idea. I got some good ideas for the drawing style from the feedback, I am going to really emphasise the 'superhero' stereotypes on the character, for example making his muscles super large and maybe turning the iconic jacket into a cape.