I have always been interested in Fred's work, I discovered his music first, he is one half of the electronic music duo Lemon Jelly. I went to see them live many years ago and the visuals were absolutely stunning. I then discovered that Fred was behind the artwork. He studied English Literature at Edinburgh University, whilst putting on student club nights in the city, this is where his interest in graphic design began. He created all the artwork for posters and flyers for his club nights and also created moving visuals for the dancefloor.
After graduating he moved to London where he became a lecturer at Central Saint Martins teaching Communication Design.
He then started the design studio Airside which is still going strong today, they have produced work for clients such as Nokia, Virgin and Greenpeace to name a few.
I have made the short 5 minute presentation below
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