- A2 POSTERS
- LANDSCAPE/PORTRAIT
- OUTDOORS
- 3 MONTH
- ICONIC
- SATURDAY SESSIONS
- LONDON
- IDEA BASED ON CLUB OR MUSIC
- LITERAL OR ABSTRACT
- TYPE
- DATES
- DJS
- BRAND
- MOVING VEHICLES
- IMPACT
- AUTHORITY
- EPIC
- GLOBAL
- EXPERIENCE
- CLUBBERS
- DANCE MUSIC
- 18-30
- HIGHLIGHT OF MONTH
- ELECTRONIC MUSIC SOUL
- 21 THIS YEAR
- BEST SOUND SYSTEM
- FRIENDLY DOWN-TO-EARTH VIBE
- PERFECT NIGHT OUT
- LOSE YOURSELF
- UNLIKE ANYWHERE ELSE
Firstly, looking at their website design:
At first glance I hated it and thought I do not want to create a poster that fits in with this!
Its very 'clubby' as in it reminds me a flyers for 90s UK garage nights! Very dark but with a rainbow of bright colours on the navigation and dividing lines of the page. I like the box like structure especially when advertising many events with different designed posters...
Secondly I thought I should look at previous posters designed for the same event 'Saturday Sessions'...
I'm quite surprised by the below design... It wasn't what I was expecting having just looked at their website, it doesn't seem as though posters have to fit in with the branding to much (ie colour)
For a brief that seems to be all about the typography and legibility it seems strange that their logo is so hard to read! Especially from a 'moving vehicle'. However the design of the poster does fit in with the 'Saturday' logo, very 1980s. I like the fact that there is a lot of blank space on the page, I think advertising a series of clubnights on one poster wouldn't work at all if there was too much going on in the background.. I think the layout of the text really works well sitting centered underneath one another, although white on a pale grey is very hard to read, again quite strange considering they are concerned about the legibility...
The poster below is their most recent advertising Saturday Sessions. I think the 'hard to read' Saturday Sessions logo is quite iconic in itself so it works having it a lot smaller on the page, unlike the using it for centrepoint in the poster above. I like the patterns around the top of the poster, it recreates a sort of digital mirror ball, this is a good subtle reference to the club. Also the globe type graphics replicate the inside of the Ministry logo, although I'm not to keen on them all over the page! Colour and type wise it fits in with the branding of their website very well, a very digital, techno feel.
My favourite is the design below. I think Ministry has such an iconic logo and that it should be used to its advantage, the viewer will recognize the logo immediately and if interested will study it further to see what it is advertising. Although I am assuming this wasn't designed for outside or to be viewed from moving vehicles as it would be very hard to make out the text below.
The below images are of other Ministry of Sound artwork, nothing to do with Saturday Sessions but definitely worth researching...
I love the poster below and for a Typography based brief I think this is a winner to look at. The colours fit beautifully together. With just simple colours and text its very legible, apart from the 'Ministry' word which is distorted with the logo, this doesn't matter of course as the logo lets the viewer know what it is for anyway. I think its important to highlight certain parts of the text, in this case the DJ names. I like the idea of just having 3 colours so the eye is focused on what the poster is advertising....
'Yuk' is all I can say about the below poster! It looks like its advertising a young teens make up brand rather than a premium London clubnight! What a mess...
I like the below poster, again the key seems to be simple simple simple. Big bold text, minimal colour scheme but with a big impact....
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