The Briefs...

AVIVA
The Challenge: In these straightened times, make saving ‘front of mind’. Dispel the impression of savers as dull, miserly, unadventurous people. Inspire people to play the long game, even if it means cutting down on spending in the short term. MAKE SAVING A MUST CREATE ANYTHING - FILM / POSTERS / WHOLE CAMPAIGN... Very corporate website... Although comical television advertising....
COUTTS
The Brief: Design an installation that reflects the exceptional nature of Coutts and their unique heritage in a contemporary and engaging way. A copy will be installed in every one of its 43 branches worldwide. The piece could be interactive or static, 3 dimensional or flat, but should fully engage the viewer and immediately convey a sense of unmistakable, but perhaps surprising ‘Couttsness’ INTERACTIVE INSTALLATION - A PHYSICAL OBJECT? COULD BE ANYTHING THAT WILL FIT INTO THEIR BRANCHES WORLDWIDE Very sharp, clean, crisp website. Posh, wealthy... They call themselves a 'wealth management' rather than a bank! MAKE YOUR MARK
The Challenge: Is there one employer that you’ve always wanted to work with, but never known how to grab their attention? One idea that you’ve always wanted to make a reality, but have never had the chance to? This is your opportunity to pick your own client, target audience, and medium, pass you by. We’re asking you to come up with an idea or method to present yourself that puts you on the map. It may challenge the very foundations of creativity as we know it, or simply demonstrate exceptional craft, skill and passion. Either way, we’re looking for entries - in any medium - that get you noticed. GET NOTICED. PICK A COMPANY AND THINK ABOUT SOMETHING PERSONAL TO THEM. MAKE A STATEMENT. NEW WAY OF COMMUNICATING.

HP The Challenge: In our digital age of media and artistic production, technology and creativity are increasingly becoming interlinked. The workplace of today is not a fixed point; we have the tools and technology to choose to create on the move or in a dedicated place. Technology is a brilliant enabler of ideas as well as a means of production. HP knows the importance of unleashing and accelerating creativity, with the HP Workstation they provide a computational powerhouse of possibility for you to interact and create with. Your challenge is to make a work of moving image that describes the idea of a station where creative work is made and produced. It can be based on reality and the way you work or it could be a conceptual visualisation. The idea that you generate can be free of restriction and appear how you want it. Be bold, inventive and original. Consider your own process and your relationship with technology – avoid clichés and use your own distinctive voice and creativity in motion to deliver an engaging piece of work. There are no boundaries beyond your own expression. VIDEO. STOP MOTION. CREATING. ART. An HP 2011 advertisement... Very memorable, comical and engaging.
LITTLE WHITE LIES
The Brief: Create an original cover illustration for Little White Lies magazine, depicting the main character of one of our five favourite films of 2011. DRIVE BLACK SWAN TREE OF LIFE TINKER TAILOR SOLDIER SPY SUPER 8 I buy this magazine, every cover is unique and always by different illustrators, it really varies from cover to cover. Below is a 2011 cover on Black Swan... MINISTRY OF SOUND
Brief: We require you to produce a set of three typographically-focused A2 outdoor posters (landscape or portrait) that act as a three month advertising campaign for Ministry of Sound’s iconic London event ‘Saturday Sessions’. The posters should communicate a clear conceptual theme or idea based around the club or the music, however, this can be as literal or as abstract as you like. Some guidance is given on content, logos and colour, but type choice and size is entirely down to you. Remember that these posters need to communicate the dates, the DJs and brand very clearly and concisely so typography should strike a balance between expression, experimentation and legibility. These posters are normally seen in outdoor sites and often viewed from a moving vehicle so impact is key. 3 POSTERS 3 MONTHS SATURDAY SESSIONS MOVING VECHILES IMPACT OUTDOORS I really like this brief, my job is to create posters for clubnights so its pretty perfect for me. I like the idea of the poster below, especially for a poster that is going to be displayed outdoors. The idea of taking something that would be seen in the streets everyday and adapting it to fit the clubnight could be interesting... Visually though it seems a little bland. SPOTIFY
The Brief: We need a digital creative idea that will get people to be more interactive with Spotify on Facebook. We want to get people to use music in their social conversations. We want to remind them that they can discover more about their friends through their music tastes, and discover even more music that they might enjoy. With the new music dashboard feature you can discover artists and tracks that are trending with your friends. It’s the thrill of looking through a friend’s music collection and finding a track that blows your mind. I don't think Spotify works on Facebook at all, I know I don't use it and don't pay attention when it pops up on Facebook. Who cares what one of your 'friends' has been listening too... You can share playlists on Spotify itself so whats the need in bringing Facebook into it? This is the challenge, a hard one... A simple idea could go far with this one.

MICROSOFT
The Brief: Create a forward thinking multi screen experience that can make a significant impact to the users personal or professional life. Look at stretching, testing and pushing the boundaries of multi-screen interactivity and how this fits into the users life. Consider Augmented Reality, but most importantly, let your imagination run wild. MULTI SCREEN IPAD DESKTOP LAPTOP SMARTPHONE This is one to think about, especially the fact that they are only interested in seeing a concept, so you can be ambitious with this, only making sure its possible to create...