IDEA

My idea for the Aquapax QR code is to focus on the paper aspect. I like the idea of Aquapax being so pure and natural and made with paper. I want it to be all white white white, crisp and clean. My idea is using Origami to create other natural things such as birds and flowers and then going on to create an Aquapax out of paper - Which will then get 'hydrated' to reveal the actual Aquapax packaging.

Below is my animatic for my Aquapax video...

So the idea is...

• 2 hands on white backdrop/table
• Right hand goes to bring a square of white paper on screen
• Hands make a paper swan
• Left hand takes swan off screen
• Right hand brings new paper
• Hands make a paper flower
• Left hand takes flower off screen
• Right hand brings new paper
• Hands start to make a bottle
• Bottle is replaced with a white Aquapax
• Hands go off screen
• Green paint is poured over the Aquapax (Which will be masked to Aquapax actual painting)
• Logo appears
• Text appears
• End

After showing my storyboards and animatic to Neil I feel quite confident to go ahead with my idea. He really liked the general idea of the film, he just said it really depends on the execution of it - which it really does! He also said to change the wording at the end to - 'One of the purest mineral waters on Earth' - 'A pure thirst for the environment'