AQUAPAX

Using Video/Animation/Motion Graphics create a 30-60 second video for Aquapax that will be available to view through a QR code on the product itself...

Keywords:

PURE/FRESH/NATURAL/WATER/HYDRATE/PAPER BOTTLE/WATER OF PEACE/CARTON/BLUE/WHITE/ICE/COLD/'BEST BOTTLES WATER ON EARTH 2008'/RE-USABLE/DISPOSABLE THERMOS FLASK/STAYS COOLER FOR LONGER/NO-TASTE/SEALED FROM AIR & LIGHT/ECO-LUX - ECO LUXURY/CELEBRITY/PREMIUM/QUALITY/SUITABLE FOR NEWBORNS/A PURE THIRST FOR THE ENVIRONMENT/THERES REVOLUTION IN THE AIR/SURFING/OCEAN/JONATHON LIVINGSTONS SEAGULL/24 CARTONS OF AQUAPAX PLANTS 1 TREE/HIGH FASHION/ECO-AWARENESS/IDEA OF 'NO PACKAGING'/GLASS/PAPER/SLICK/PLASTICINE/ORIGAMI/CRISP/WATERFALL/RECYCABLE

Useful websites and competitors:

Just Drinking Water (Aquapax website)

Aquapax Twitter

Evian

Volvic

Spa

Pure Blue

Abbey Well

Buxton

Harrogate Spa

Fiji Water

Highland Spring

Iceni

Isklar

Hildon

Strathmore

Ty Nant

Belu

Re:newal

Competitors previous moving image/commercials...

Evian:

The super famous 'Roller Skating Babies' commercial for Evian with the tagline - 'Live Young'

I love this advert, great for a viral, not really suitable for this kind of brief...

Another Evian 'Live Young' advert:

A Volvic commercial - Not sure about this one. It doesn't seem to fit the product...

The below advert is for Buxton water. I really like this one. The tagline 'a drop of pure Britain' with the water droplet showing Britain on its way down the bottle works so well....

Isklar Mineral water advert: I like the sharpness/crispness of this and the idea of winter and ice...

The below advert was very successful getting thousands of hits online. I love that it gets the audience having to think what the hell is this actually advertising, it definitely stays in the mind that way... Drench water advert:

Other soft drink companies:

I like the very natural, organic style of Innocent Smoothies adverts, something like this could work for Aquapax and its 'eco-luxury' branding...

I think below advert for Britvic tomato juice is great for something like a quick link via a QR code, but a bit to quirky for Aquapax. Maybe something in this short simple style could work, but a lot cleaner/crisper...

I love the 1974 advert below for 7up. All the bubbles and stars against the woman work really well, I like this vintage style as well, and the repetitive nature, again something a lot lighter and cleaner though...