Proposal 01

We had to write up a short proposal of out intentions for our independent projects...

I propose to create an original print campaign for the Belgian beer brand Vedett and Vedett Blonde. The campaign will consist of a map, art prints and food matching cards. The map will show all the pubs and bars that stock the brand in London and show routes to carry out a Vedett pub crawl in different parts of town, it will be in a folding flyer format and be finished to a high standard. The map will be available for anyone to pick up in all the stockists of the brand. A series of larger scale prints will be produced that are consistent with the design of the map and the brand itself, these will be displayed in the participating bars. In addition to this there will be a series of food and beer matching cards, which will vary from bar to bar. I will be pitching this idea to the UK manager of the brand and will be getting feedback from the company throughout the project as I would from a real client.

Reading List:
Designing Brand Identity: Alina Wheeler
A Designer’s Art: Paul Rand
The Art of Color: Johannes Itten
Layout Workbook: Kristin Cullen
Maps: Paula Scher
Mapping Patterns of Information: Manuel Lima
The Map as Art: Contemporary Artists Explore Cartography: Katherine Harmon
From Design into Print: Preparing Graphics and Text for Professional Printing: Sandee Cohen
The Production Manual: Gavin Ambrose